Hanna Isul is not simply a skincare brand because it is a heritage of improvements, science and sincere passion to enhance the beauty and health of the skin. Over 30 years of history, Hanna Isul revolutionized the skin with its patented exclusive technology and remarkable products with guaranteed effects. 

There are three basic principles underlying our work, every approach is of a comprehensive nature assisted by science, aimed atrestoring function and protecting the skin. In an industry filled with hundreds of beautiful brands, there is always room for one more so let's explore Hanna Isul's story, culture, and much more in detail in this article.

Our Journey: From Vision to Reality

The dream of Hanna Isul originated from a dreamer Myong Chong as a founder and a world known skincare specialist who has always been eager to create unique and most effective skincare systems. For over 30 years of her life, Myong Chong was actively creating different skincare types allowing profit making for different needs.

Hanna Isul’s Origin: A Name with Meaning

There is a story behind the name of our brand. For instance, the name ‘Hanna’ mean ‘a Gift of God’ and the name ‘Isul’ means ‘son of morning dew’. This serves as a simple metaphor for our skincare products. 

In the logo, there are seven grapes, which represent the philosophy of "Perfect and Abundant Life" and these values, are what we fulfill - the great things radiating from the beautiful and healthy skin.

The Birth of SOVAS-5™ Technology

Our brand has a history and continues to create history - the history of beauty and SOVAS-5™ technology. It has shaped the market of anti-aging products for skincare and many brands followed our lead. 

This single formula actually contains 5 ingredients that are potent on rejuvenation of the skin function. The SOVAS-5™ is not like a conventional product and it focuses on therapeutic effectiveness right from the core of the skin layers.

Our Philosophy: Science Meets Skincare

Hanna Isul’s philosophy is that skin care should not just be green', Wwe consider active ingredients and their applications. In other words, it is not enough to simply apply creams to the surface of the skin, without understanding its deep structures and functions. 

Thanks to this attitude, we do not make products that are ‘almost’ helping but rather target the skin problems at their roots and offer solutions to them.

Commitment to Research and Development

Research and development is what sets Hanna Isul apart and is an integral part of the company. Continuous improvement of each product is a must, it undergoes elaborate technology processes, quality, and safety control in various stages. This is why even while developing the products we have been cooperating with leading dermatologists, biochemists, and skincare experts.

Human Skin Tissue Equivalent (HSTE) Testing

Hanna Isul, Consolidated Technologies Skin Research Center, Veil, et al. From the Consolidated Tech Research Skin Center, will demonstrate the Human Skin Tissue Equivalent Test to be present under Hanna Isul as a brand. 

There is no parallel in advanced methodologies of product testing. Products are tested under conditions that maximize realism and control. Science crowns this work. Thanks to HSTE testing, animal testing is no longer needed and assessments are realistic and reliable, and the results are validated.

Why HSTE Testing Matters

• Eliminates Animal Testing: By using HSTE, we avoid animal testing, adhering to our commitment to cruelty-free skincare.
• Accurate Skin Physiology Representation: HSTE mimics real human skin, providing insights into how our products interact with various skin types and conditions.
• Optimized Product Development: This method helps us refine our formulas, establishing the optimal concentrations of active ingredients for maximum efficacy.

The Hanna Isul Difference: Proven Results for Every Skin Type

What makes Hanna Isul different from other skincare brands is our commitment to scientific research. Each of the products in the range of Hanna Isul is clinically tested and it works. Anti aging, pigmented, moisturizing, sensitive, and calming skin creams have been formulated so that everyone finds the right fit for her/his skins.

Tailored Skincare for All

Hanna Isul’s product range includes anti-wrinkle creams, acne creams, hydrating serums and other sensitive skin solutions. We have it all: potent serums, gentle creams, multidimensional treatments and other products that complement each other enhancing the beauty of your skin.

• For Aging Skin: Our Firming AHA Serum and Ultra 30/70 Serum are renowned for their ability to lift, firm, and rejuvenate mature skin. These serums target wrinkles, fine lines, and sagging skin, delivering a noticeable lift in just seconds.
• For Sensitive Skin: Our Recovery Ointment is a customer favorite, known for its gentle yet effective healing properties. It’s perfect for those with conditions like rosacea, eczema, and acne, providing relief and restoring the skin’s natural barrier.
• For Dry Skin: Products like the Averaderm Anti-Aging Cream offer intense hydration and nourishment, revitalizing dry, flaky skin. With ingredients that promote cellular regeneration, this cream helps dry skin appear smoother and more youthful.
• For Combination and Oily Skin: Our Flawless All-in-One Treatment balances oil production while providing necessary hydration. It’s perfect for combination skin, tackling oily zones without drying out the skin.

Our Commitment to Clean, Medical-Grade Skincare

Hanna Isul products are manufactured not just with regular standards but the highest standards. For us, the ingredients used are always clean medical-grade and safe, but also and most importantly, effective and cruelty-free. 

Our products do not contain any harsh chemicals, parabens, or artificial perfumes thus they are mild on the skin while still serving their intended purpose.

Clean Beauty, Maximum Impact

We practice full disclosure of our inner kairos and quite unapologetic about the measures we want to know what goes into almost every product. Every ingredient included is scrupulously chosen and is clinical in nature which is substantiated by studies. 

Hanna Isul’s entire skincare range has been combined with advanced and effective delivery systems along with tested and timely antioxidants, vitamins, and botanicals and therefore presents a complete package of skincare that targets the overall health of skin.

Awards and Recognitions: Celebrating 36 Years of Skincare Excellence

As the years rolled on, Hanna Isul has received many awards for many achievements in the beauty care sector. Myong Chong’s skilled endeavor and her effort to provide excellence in skin care also won her a reputable title for being a pioneer for anti-aging therapies. 

Patented formulations and advanced technologies have made Hanna Isul a reputable name to dermatologists, plastic surgeons, as well as people who are passionate and interested in skin care products around the world.

Milestones and Achievements

• 1982: The journey of Hanna Isul begins with a mission to redefine skincare.
• 1990: Introduction of the first U.S. patented Cosmetic Firming Formulation, revolutionizing the anti-aging market.
• 2005: Development of SOVAS-5™, a groundbreaking anti-aging technology that delivers real, visible results.
• 2010: Launch of the Recovery Ointment, a healing cream recognized for its transformative effects on sensitive skin conditions.
• 2024: Commemorating over 36 years of innovation, Myong Chong continues to push the boundaries of skincare with new product launches and ongoing research.

Our Vision: A Future of Innovation and Empowerment

Envisioning a future, Hanna Isul still remains center stage in making individuals believe in a science backed glow of their skin. Our future launches would also focus on our values of progress, impact on quality and satisfaction of our customers. 

We do not just want to limit ourselves, Conveying our intentions to launch the Myong Chong Foundation, a charity to help society through numerous activities, is another meaningful goal of ours.

Join Our Community

The Mikael’s have always marketed themselves as a family and we would like to extend the same invitation to our global audience. Subscribe to our newsletter for some very exciting new collection teasers, discounts, offers and advanced skincare pointers from our experts. 

There’s always someone in Hanna Isul whether it’s a first time or repeat customer who takes them through the steps to better looking and feeling skin.

Final Thoughts

Hanna Isul is a more than just r a brand; it’s a philosophy that strives for superior standard and harnesses the miracle of science wrapped in an assurance of skin care that works. 

Our narrative is based on a dream, a crazy idea, and the fundamental conviction that radiance lies within each and every single one of us. Please take advantage of the Hanna Isul’s uniqueness so that we can assist you in presenting your greatest self.

We sincerely appreciate your efforts in paving new avenues for us. Check out the next chapter of your skincare journey with Hanna Isul.